How To Improve Website Traffic

I’ve talked a lot about how to improve website traffic, specifically, Search Engine traffic. Unfortunately, as often happens with a subject that is multi-dimensional and often trial and error, many people starting out to make money online find themselves confused and unsure on how to generate site traffic.

In this post I hope to enlighten you in some of the techniques I use in order to improving traffic to website. Many so called Internet Marketers out there would charge you a lot of money for this information, but out of the kindness of my heart, I will give this away for free. I think most of you have already been ripped off enough, and I don’t want to add to the casualties of Internet Marketing.

First of all, if you want to start improving the quality of your website traffic, you need to change your mindset. What I mean by this is you need to start thinking of yourself as an Internet Marketer and not a blogger. This shift in thinking alone will propel you forward. When I first changed hats and became an Internet Marketer as opposed to a blogger, I created a little saying to keep me focused. “Bloggers Make Friends, Internet Marketers make money!” You need to ask yourself, and be totally honest, do you want to share your wisdom with the world, meaning adding your voice to the billions of other voices out there, or do you want to make money? If you answered the former, then I suggest you leave, because this site is quite frankly, not for you. On the other hand, if you said the latter, keep reading.

The second thing that you need to know, to improve web site traffic to your existing site is the following. Before I tell you this secret, let me emphasize, this is possibly the most important thing that you’ll ever read if you are moving over from the world of blogger to IM. You need to make every post count. You need to make every post count, meaning that everything that you write must be researched thoroughly even before you type a single word. What this means is that you need to know which keywords to  target, the keyword value, number of searches per month on chosen keyword, keyword competition. Researching your keyword should in-depth, in fact, you should be spending as much time researching keywords as you do generating backlinks.

Improving the quality of the website traffic to your site involves a carefully planned strategy. Let’s suppose that you have a site dedicated to blue widgets and you wanted to write a post about how to use blue widgets. The first thing you need to assess is whether there is any traffic or advertisers looking for the keyword or derivatives of the word How To Use Blue Widgets. Plug the keyword in the Google Adword Tool and see what the results for that specific keyword are. If the keyword does not pay at least $1.00 or more per click which is roughly 25 cents and have at least 1500 monthly searches, then look at the Alternative Keywords generated by the Google Adword Tool. Once you have found a keyword that satisfies these criteria, you will do the following. This following step is so important, that it amazes me that people have not clued in. You will take whichever of the derivative or alternative keywords satisfy your chosen criteria and use it in the title of your post. You will also want to use the keyword or similar worded keywords in every paragraph of your post, note: don’t add too many paragraphs, generally, you’ll have 3 – 7 paragraphs in a post depending on the length of your post. As an example, in my title, we’ve got How To Improve Website Traffic, as well as Improving the quality of the website traffic in this paragraph and in the paragraph before this one we’ve got improve web site traffic notice that the word web site are two separate words. In the paragraph before that one, we’ve got keyword improving the quality of your website traffic and before that we’ve got the keyword improving traffic to website. My experience is that rewording keywords like this helps Google better understand the meaning of your posts as well as helping Adsense put up more appropriate ads.

Once you’ve chosen your keyword, you need to run a regular Google Search Query in order to see which sites are competing for that keyword. Using a tool like SEOQuake, you will get an immediate idea of the page rank of the sites competing for that respective keyword. As a general rule, you want to see page rank 3 to page rank 0 on the first query page of Google. That means if you see Page Rank 4 and above, you are going to have a more difficult time getting onto page 1 for your selected keyword and that means that you will not be able to improve website traffic as easily as you would normally. Another thing that you need to do is to read the posts from the sites that are on Google page 1 for that respective keyword. This doesn’t mean stealing their post, I am absolutely against plagiarism and if you are involved in blackhat seo you will get caught. What I mean is that you want to get an idea of their keyword selection, in-title and in-post usage as well as any other terms that may act as a helper keyword.

The final thing you need to do in order to improve website traffic is to create your posts intellegently and work on your backlinks. The above information is incredibly powerful stuff and it works very will. How you use this information to make money online is the key to your success as an Internet Marketer.