Selecting Keywords To Increase Site Traffic

There are many so called Internet Marketing Gurus out there who talk about keyword selection and how to get site traffic, but the more you read their posts the less it seems that you know. The point is that most of these so-called Internet marketing geniuses either don’t know what they’re talking about or are purposely deceiving newbies in order to sell them something.

What this means is that they rope you in with some tantalizing bits and pieces of information and convince you to purchase something with their affiliate link on it. I for one will never ask you to buy anything unless I use it myself and more often than not, what I recommend will be free. Granted, there are some tools that if you are serious about Internet Marketing you’ll want to purchase, like SEO Elite, which in my opinion is a must have but the fact is, if you are just starting out, you won’t need it.

It seems that almost everyone is baffled about Keyword selection in order to generate web traffic. Keyword selection is not as hard as some would have you believe, in fact, it is very easy, almost too easy. But before we get into keyword selection, we need to discuss how the Internet according to Google is constructed. First of all, in my experience I’ve found that Google organizes its search engine around niches, this is important and you need to take this into consideration if you are going to make any money online. For those of you with any Database management experience, using query languages like SQL, you will understand immediately that everything is based on a hierarchy in a database. That means that you have a primary key that controls all secondary keys. For example, if you are setting up a database for a clothing store, you would set up each primary key such as shirts or pants and then find all of the secondary keys like sizes, colors, brands etc. This means that in order for you database to work efficiently, error free, you need to find the primary key of a specific genre and work your way down, Google works much in the same way. That means that Google will have a primary key like ‘Money’ and then all of the secondary keys associated with it. This is an over-simplification of how Google structures its search queries, but the basic foundation is a very simple hierarchical one.

If we can accept the above as true, then we need to ask the next question which is, ‘How Do I Apply This Information?’. The first thing that you need to know when selecting your keyword is that the Primary Key is pretty much out of bounds to you. That means that many high PR sites or sites with High Google Trust have monopolized these keywords like money, Credit, Insurance etc. This is very useful to you in the sense that you don’t waste a year of your life chasing the unattainable, but also useful in the sense that you now realize that secondary and tertiary keywords are available to you.

Taking the above information into consideration, here’s how you go about selecting the right keywords.

1. Find the Primary key eg. Money
2. Find the Secondary Keys eg. Make Money

You now have the working secondary key to work with, this is your starting point and not the final step. You take your primary key and plug it into the Google Adwords Tool which you can find here: https://adwords.google.com/select/KeywordToolExternal

When you do a search on your secondary key ‘Make Money’, Google spits out all of the results that it feels are relevant to that keyword. Google even offers Additional keywords to consider, which is an incredibly powerful tool.These results are the results that keywords that you will be working with, notice that most of them are 3 or more words in length, this is called a long tail keyword and it is the meat and potatoes of online marketers everywhere. I call this the tertiary keyword group, named so because it is the third part of my keyword search. It’s just a name which helps me stay focused, you can call it what you want.

That’s it for today, there’s a lot more to cover in later posts relating to choosing the right keywords from this tertiary group in order to increase Website Traffic.