There are reasons why a one or two word keyword selection may have low competition, for example, it may not have a large search volume per month. That means that, it has 1000 – 3000 monthly searches on Google. For most Internet Marketers, they don’t usually bother with low search volume unless there’s a reason to do so, that reason is a high priced keyword which is $20.00 or more. In cases like these, you can bet that the Internet Marketers will be trying to achieve Google rank for that specific keyword. But if the keyword itself has only 1000 – 3000 searches per month, and the average Pay Per Click is $1.00 – $2.00, then it’s a safe bet that most Internet Marketers will avoid it. That leaves you with a semi decent keyword to rank, that can add to your monthly Adsense earnings.

Google offers a vital tool to help you in selecting the right keywords. It’s called the Google Keyword Tool and you need to become familiar with it if you are going to get into Internet Marketing.  I will talk more about the Google Keyword Tool in later posts, but feel free to follow the link and play around with the settings for a while to get comfortable with it.

Getting back to the topic of long tail keywords, as you can probably tell, I don’t often recommend you trying to rank for a non-long tail unless you know what you’re doing. In which case, what I’m telling you is old news to you. But for those of you just starting out, it’s vital that you choose your battles and wars and make sure that you choose how the battle will be fought and what the chances of success will be. In essence, if you don’t think that you have a snow balls chance in hell in ranking for a keyword in the next one – three years, and you can’t wait that long, then the selected keyword is not for you.

I hope that I’ve fully expressed my thoughts on choosing the length of your keyword and hope that you see reason in it. Now, once you’ve decided which type of keyword to battle for, you need to choose the Niche to blog about. There’s a lot of dispute regarding how to tackle keyword selection as it relates to Niches, but the following are a few simple rules that I use and that work for me.

1. Choose a Niche That is not over-competitive if you are just starting out.
2. Choose a Niche that can give you multiple Long Tail Keywords to Rank On Google.
3. Choose a Niche that has a payout of at least $1.00 or more. I prefer $2.00 and up but the higher the keyword is priced, the more competition you’ll find.
4. Don’t choose a Niche Just because you know something about the topic, be adventurous and dare to talk about things that you may not be completely familiar with. Hint: most people are like sheep and often know a predictable number of facts, dare to think outside that box and be an expert in a Niche that isn’t well know. Make sure that Niche follows the above first 3 Steps.
5. Lastly, don’t get stuck on a Niche or Keyword selection, if it doesn’t work for you, move on to the next one.

The above steps are just some of the things you should be doing to select your keyword, but you need to remember a few things. Regardless of how well you rank for a word, if your posts are not optimized for Google, your Adsense Pay Per Click will suffer for it. That means that you need to write intelligent posts that help Google feed the right Ads to your site.

There’s a lot more Keyword related information that you need to know, but that’s it for today, my fingers are tired. We’ll talk more about the Google Keyword Tool later and see how it can help you with your keyword Selection.